Campaign Convene 2021


Campaign Convene is an intimate new business event designed to facilitate new business connections by uniquely matching senior marketers with expert vendors that can combat their business challenges in a series of one to one meetings alongside quality content.

As the live industry events are affected by the Coronavirus, it’s becoming harder for agencies and suppliers to make valuable connections and quality one on one networking opportunities to gain new business. 

Our inaugural Campaign Convene event aims to fill that gap in the U.S. by creating a virtual networking experience customized to your business needs. Register today for your place to attend!


A note from the Editor

This year has proven challenging for so many reasons. In advertising and marketing, the inability to come together, share ideas and network has been particularly challenging. Our inaugural Campaign Convene event aims to fill that gap in the U.S. by creating a curated, virtual networking experience tailored to your business needs. We'll pair you with potential business partners in bespoke meetings, surrounded by engaging content sessions that touch on key topics for marketers in another uncertain year.

Alison Weissbrot, Editor, Campaign US





The Experience

Content


Hear from marketing pioneers in our insightful content sessions, key notes and panel discussions. With a focus on current industry trends, our key topics are curated to equip marketeers for another uncertain year.

Bespoke Meetings



Meet with industry vendors in tailored pre-arranged virtual 1-2-1 meetings. Our unique matching software will ensure Campaign can organize meetings based on both brand and client preferences.

Networking



Build connections and relationships with like-minded professionals through online networking breaks hosted by figureheads from Campaign. In the virtual world created in 2020, our networking sessions will give your organization a platform to grow



Agenda

24 March 2021

10:00 CST | 08:00 PCT | EST 11:00
Chair's opening remarks
Alison Weissbrot, US Editor, Campaign

10:10 CST | 08:10 PCT | EST 11:10
Content - Understanding the shopping power of social media: Consumers are starting to shop right where they spend their time: on social media. Social E-commerce is said to be a billion dollar business, and is likely the future of e-commerce. Beyond transactions, social media is a key place to generate brand awareness, customer loyalty and satisfaction. What should brands consider to maximize the journey from product discovery, to research to checkout? What practical steps should they take? How do you choose the right platform?

10:45 CST | 08:45 PCT | EST 11:45
1:1 Meetings

11:45 CST | 09:45 PCT | EST 12:45
Networking break

12:05 CST | 10:05 PCT | EST 13:05
Content - Holding brands to higher standards- backing up bold statements with real action: The past year has elevated the awareness and importance of social issues among consumers. Audiences are now demanding more from brands. This means brands must start to live by their CSR message with messaging that is engaging, meaningful, effective, relevant and in line with company decisions and strategies.

12:55 CST | 10:55 PCT | EST 13:55
1:1 Meetings

14:00 CST | 12:00 PCT | EST 15:00
Closing Remarks
Alison Weissbrot, US Editor, Campaign

25 March 2021

12:05 CST | 10:05 PCT | EST 13:05
Chair's opening remarks
Alison Weissbrot, US Editor, Campaign

12:10 CST | 10:10 PCT | EST 13:10
Content - Balancing privacy and personalisation: Consumers leave an endless trail of data around the web, and countless technologies exist to manage and support data collection. How can companies leverage this information while maintaining consumer privacy? And how can companies communicate the value exchange their data can provide?

12:45 CST | 10:45 PCT | EST 13:45
1:1 Meetings

14:05 CST | 12:05 PCT | EST 15:05
Networking break

14:25 CST | 12:25 PCT | EST 15:25
Content - "Panel Discussion: Brand safety- managing a crisis: In today’s hyper-connected “cancel culture” climate, it’s difficult to weather the storm from a social media disaster- untimely tweets, inappropriate GIFs and insensitive comments are a few examples. Plus, the automated nature of digital media buying can unknowingly put your brand in an unsafe context that damages its reputation. But simply blocking keywords and avoiding bad news isn’t the way to handle a brand safety conundrum. This session will explore suggestions on how to effectively manage a brand safety crisis.

15:15 CST | 13:15 PCT | EST 16:15
1:1 Meetings

15:55CST | 13:55 PCT | EST 16:55
Content - Speaker Q&A Embracing the shift to CTV and OTT: Cord-cutting is on the rise and consumers are shifting over-the-top. How can marketers navigate a new streaming-first landscape with both new advertising opportunities and ad-free environments?

16:25 CST | 14:25 PCT | EST 17:25
Closing Remarks
Alison Weissbrot, US Editor, Campaign


Apply for your place today!