27 April 2021
Chair's opening remarks
10:00 CST | 08:00 PCT | EST 11:00
Alison Weissbrot, US Editor, Campaign
Understanding the shopping power of social media
10:10 CST | 08:10 PCT | EST 11:10
Consumers are starting to shop right where they spend their time: on social media. Social E-commerce is said to be a billion dollar business, and is likely the future of e-commerce. Beyond transactions, social media is a key place to generate brand awareness, customer loyalty and satisfaction. What should brands consider to maximize the journey from product discovery, to research to checkout? What practical steps should they take? How do you choose the right platform?
Clara Herrera Flikstein, Head of Marketing Americas, Skyscanner
1:1 Meetings
10:45 CST | 08:45 PCT | EST 11:45
Networking break
11:45 CST | 09:45 PCT | EST 12:45
Holding brands to higher standards - Backing up bold statements with real action
12:05 CST | 10:05 PCT | EST 13:05
The past year has elevated the awareness and importance of social issues among consumers. Audiences are now demanding more from brands. This means brands must start to live by their CSR message with messaging that is engaging, meaningful, effective, relevant and in line with company decisions and strategies.
1:1 Meetings
12:55 CST | 10:55 PCT | EST 13:55
Closing Remarks
Alison Weissbrot, US Editor, Campaign
14:00 CST | 12:00 PCT | EST 15:00
28 April 2021
Chair's opening remarks
Alison Weissbrot, US Editor, Campaign
12:05 CST | 10:05 PCT | EST 13:05
Balancing privacy and personalisation
12:10 CST | 10:10 PCT | EST 13:10
Balancing privacy and personalisation: Consumers leave an endless trail of data around the web, and countless technologies exist to manage and support data collection. How can companies leverage this information while maintaining consumer privacy? And how can companies communicate the value exchange their data can provide?
1:1 Meetings
12:45 CST | 10:45 PCT | EST 13:45
Networking break
14:05 CST | 12:05 PCT | EST 15:05
Panel Discussion: Brand safety - Managing a crisis
14:25 CST | 12:25 PCT | EST 15:25
In today’s hyper-connected “cancel culture” climate, it’s difficult to weather the storm from a social media disaster- untimely tweets, inappropriate GIFs and insensitive comments are a few examples. Plus, the automated nature of digital media buying can unknowingly put your brand in an unsafe context that damages its reputation. But simply blocking keywords and avoiding bad news isn’t the way to handle a brand safety conundrum. This session will explore suggestions on how to effectively manage a brand safety crisis.
1:1 Meetings
15:15 CST | 13:15 PCT | EST 16:15
Speaker Q&A Embracing the shift to CTV and OTT
15:55CST | 13:55 PCT | EST 16:55
Cord-cutting is on the rise and consumers are shifting over-the-top. How can marketers navigate a new streaming-first landscape with both new advertising opportunities and ad-free environments?
Freddie Liversidge, Global Director of Digital Activation, HP
Closing Remarks
Alison Weissbrot, US Editor, Campaign
16:25 CST | 14:25 PCT | EST 17:25
